About

Work hard with great people to achieve meaningful things.

It's a simple philosophy, but it sits behind everything we do.

Our Mission

Better strategy starts with better conversations.

We believe the best strategies aren't written for organisations. They're built with them.

Our mission is to help purpose-led organisations unite around a shared vision, make confident choices and create a practical pathway to greater impact.

By giving people across the organisation a genuine voice, we build commitment, capability and lasting change.

Our Values

What we bring to every engagement.

01

Passion

Purpose-led organisations are driven by people who care deeply about the difference they make.

We harness that passion, bringing focus and direction so energy becomes meaningful action and greater impact.

02

Curiosity

Every organisation is unique. We take the time to genuinely understand the people, culture and context behind the work.

By asking thoughtful questions before offering advice, we uncover the insights that lead to better decisions and stronger outcomes.

03

Intention

Strategy is ultimately about choice. There are many ways to get from A to B, but meaningful progress comes from making informed, deliberate decisions.

We help organisations focus on what matters most, and have the confidence to let go of what doesn't.

04

Courage

Real impact requires courage. The courage to challenge assumptions, have honest conversations, make difficult choices and stay true to what matters most.

We help organisations move forward with confidence, even when the path isn't the easiest one.

Kim Smiley, founder of Smiley Consulting
Meet Kim

Kim Smiley

Founder, Smiley Consulting

Strategy should create agency, not dependency.

With experience across strategy, partnerships, business growth and leadership, Kim works with organisations trying to solve meaningful problems.

Her role isn't to produce another report. It's to create clarity, build alignment and help leaders and teams move forward with greater agency and confidence.

Kim believes that organisations already contain enormous knowledge and capability. Her role is to ask the right questions, bring different perspectives into the room, challenge thinking where needed and help people make deliberate choices about what comes next.

Her approach combines strategic thinking with practical action, helping organisations not only determine where they're going, but develop the confidence and capability to get there.

Credibility

Experience across strategy, impact and growth.

Career Highlight Senior strategy & partnership roles

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Advisory Board & advisory positions

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Significant Project A transformation worth naming

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Speaking Panels, keynotes & facilitation

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Sector Experience Purpose, growth & impact

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Recognition Awards & external recognition

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Sound like the kind of thinking you need in the room?

Let's talk about where you are, where you're trying to get to and what might help you move forward.

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