Work hard with great people to achieve meaningful things.
It's a simple philosophy, but it sits behind everything we do.
Better strategy starts with better conversations.
We believe the best strategies aren't written for organisations. They're built with them.
Our mission is to help purpose-led organisations unite around a shared vision, make confident choices and create a practical pathway to greater impact.
By giving people across the organisation a genuine voice, we build commitment, capability and lasting change.
What we bring to every engagement.
Passion
Purpose-led organisations are driven by people who care deeply about the difference they make.
We harness that passion, bringing focus and direction so energy becomes meaningful action and greater impact.
Curiosity
Every organisation is unique. We take the time to genuinely understand the people, culture and context behind the work.
By asking thoughtful questions before offering advice, we uncover the insights that lead to better decisions and stronger outcomes.
Intention
Strategy is ultimately about choice. There are many ways to get from A to B, but meaningful progress comes from making informed, deliberate decisions.
We help organisations focus on what matters most, and have the confidence to let go of what doesn't.
Courage
Real impact requires courage. The courage to challenge assumptions, have honest conversations, make difficult choices and stay true to what matters most.
We help organisations move forward with confidence, even when the path isn't the easiest one.
Kim Smiley
Founder, Smiley Consulting
Strategy should create agency, not dependency.
Kim spent twelve years in the corporate sector, holding national roles across organisations such as Nestlé and Australian Pharmaceutical Industries, before making a conscious decision to move into the for-purpose world.
She has since spent another twelve years there: founding and leading Wake by Reach, a social enterprise delivering transformative leadership experiences to corporate Australia and built to support the financial sustainability of The Reach Foundation, and serving as Head of Strategy and Development at The Resilience Project.
With experience across strategy, partnerships, business growth and leadership, Kim works with organisations trying to solve meaningful problems.
Her role isn't to produce another report. It's to create clarity, build alignment and help leaders and teams move forward with greater agency and confidence.
Kim believes that organisations already contain enormous knowledge and capability. Her role is to ask the right questions, bring different perspectives into the room, challenge thinking where needed and help people make deliberate choices about what comes next.
Her approach combines strategic thinking with practical action, helping organisations not only determine where they're going, but develop the confidence and capability to get there.
Kim holds a Bachelor of Commerce from Monash University and completed the Australian Institute of Company Directors Observership Program.
Sound like the kind of thinking you need in the room?
Tell us what you're working through, and we'll bring the questions worth asking.
Start a conversation